Schontek Insights

Nvidia doubles RTX PRO 6000 Blackwell's MSRP to a staggering $16,000 — 96GB card started pre-orders below $8,000 last year

A data center GPU has become more expensive because of the AI boom enabled by unprecedented data center buildouts — shocking. Nvidia's RTX 6000 Pro Blackwell is now twice as costly as it was last year at the time of its launch, and 20% more expensive than even a couple of months ago.

August 13, 2026

TL;DR

A data center GPU has become more expensive because of the AI boom enabled by unprecedented data center buildouts — shocking. Nvidia's RTX 6000 Pro Blackwell is now twice as costly as it was last year at the time of its launch, and 20% more expensive than even a couple of months ago.

## Nvidia doubles RTX PRO 6000 Blackwell's MSRP to a staggering $16,000 — 96GB card started pre-orders below $8,000 last year

A data center GPU has become more expensive because of the AI boom enabled by unprecedented data center buildouts — shocking. Nvidia's RTX 6000 Pro Blackwell is now twice as costly as it was last year at the time of its launch, and 20% more expensive than even a couple of months ago.

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*Source: [TomsHardware](https://www.tomshardware.com/pc-components/gpus/nvidia-doubles-rtx-pro-6000-blackwells-msrp-to-a-staggering-usd16-000-96gb-card-started-pre-orders-below-usd8-000-last-year)*

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